A Strategic Framework for Cost-Efficient Cloud Computing in Startups and SMEs

SDGs: Primary SDG: SDG 9 - Industry, Innovation, and Infrastructure | Secondary SDGs: SDG 8 - Decent Work and Economic Growth, SDG 12 - Responsible Consumption and Production.

Authors

  • Matthew Carlson Author
  • Roger Johnson Author

Keywords:

Cloud Computing, Cost Optimization, Startups, SMEs, Cloud Cost Management, S.T.A.R.T. framework

Abstract

Cloud computing has transformed the manner in which startups and small to medium-sized businesses (SMEs) conduct business by providing scalable infrastructure, elastic services, and lower initial costs. While cloud services bring tremendous opportunities, they also bring with them substantial cost management issues. Startups and SMEs usually do not have the technical know-how, strategic planning, and financial forecasting capabilities to leverage cloud usage to the fullest, leading to overspending, resource underutilization, and financial pressure. In addition, the growing complexity of cloud solutions makes it challenging for new businesses to select cost-efficient solutions. Even though there have been some studies that have addressed cloud cost optimization methods, there is still a lack of presenting a simple, structured, and practical approach specifically designed for startups and SMEs. In this research work the S.T.A.R.T. framework (Strategize, Target, Automate, Review, Train) is proposed which is having five-step approach intended to assist startups and SMEs in managing and streamlining cloud spending systematically without sacrificing operational effectiveness. The framework centers on strategic planning, wise service choice, automated monitoring, periodical auditing, and establishing organizational cloud awareness. The proposed methodology is meant to enable budding businesses to make cloud adoption sustainable, cost-effective, and effective.

Author Biographies

  • Matthew Carlson

    Department of Computing and Information Systems, The University of Melbourne, Parkville, Australia.

  • Roger Johnson

    Department of Computing and Information Systems, The University of Melbourne, Parkville, Australia.

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Published

18-07-2026

How to Cite

A Strategic Framework for Cost-Efficient Cloud Computing in Startups and SMEs: SDGs: Primary SDG: SDG 9 - Industry, Innovation, and Infrastructure | Secondary SDGs: SDG 8 - Decent Work and Economic Growth, SDG 12 - Responsible Consumption and Production. (2026). Journal of Sustainable Smart Technologies, 1(1), 1-9. https://jsstjournal.com/jsst/article/view/2